My guiding principle while crafting copy is Keep It Simple, Stupid {KiSS}. New tech is intensely complex, but the tough stuff is meant for the geeks, the freaks, the hackers, the nerds. All your customer wants to know is how you can improve their life if they give you their money. So we’ll set it out in black and white, add colour with a storytelling style, and bring your offer to life with irresistible flourish – your product emerging from the page as the conquering hero, leaving the reader enchanted and wanting more.
“Curiosity is one of the strongest human incentives.” Claude Hopkins, Scientific Advertising
Do you agree with Mr Hopkins? Are we surfing the same wave?
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”
– – Howard Luck Gossage, ‘Mad Men’ era advertising guru – –
The Testimonials
“Matthew is a true professional who takes the time to do thorough research and create outstanding copy. I’m truly impressed by the results he produced, highly recommended.” – Les Blythe, Technology Writer & Owner @ Les Blythe Digital
“Matthew has a thirst for knowledge and a sharp mind backed by a robust linguistic foundation. He can simplify complex processes and procedures and make them accessible for non-technical customers. He is an asset to have on your team.” – Erik Norman, CEO & Founder @ Caligo s.r.l., Cloud Cost Wizard @ DevFactory
“There are many excellent copywriters out there, but I only had to read through a few sentences to realise that Matthew is in a league of his own. There’s something unique in the way he puts reality into words, and he has this uncanny ability to create compelling perspectives that push all the right buttons. He’s also a master of nuance – an invaluable skill for producing persuasive sales copy.” – Loretta Solaroli, Dip. Trans., Chartered Linguist, MITI, Owner @ Words to Measure
A famous person never said ‘The right mixture is a powerful elixir’. But they should’ve done, coz it’s true! Imagine if you had the input of a communicator who could not only string words together in a sensible way, but could see inside your customers’ minds.
Why Are Good B2B Copywriters So Hard To Find?
(And How Simple Can Be Smart)
Ever heard about the computer genius who doesn’t know how to talk to normal people about ordinary, everyday tasks?
Think of the people you know who are best with computers.
Now think of the people who are best with people.
Are they the same people?
– – A REMARKABLY ELUSIVE COMBINATION – –
Do you wish you knew a people-person who not only ‘got’ technology, but could break it down in a way mortal humans could understand? Who could empathise with those they were supposed to be helping? Recognising their needs? Soothing their concerns?
– – WHAT MY EXPERIENCE IN I.T. HAS TAUGHT ME – –
I’ve been amazed, time after time, how the biggest brains can be so stunted in their ability to convey even basic information to someone new to a particular process. I’m sure you’ve experienced this same feeling of frustration in your own working life. Over time you’ve finally realised it’s actually the norm.
There is a way out of this communication dead-end.
Trade in the robotic technologists and find yourself a writer with a writer’s heart. One with the wizardry to spin gold from boring data and to capture prospects in a web of sticky one-liners.
“Matthew writes with such verve and panache, it’s difficult not to be persuaded by his wordsmithery!”
Ian Marr, Scottish alpinist and poet
– -INTRODUCING A WRITER WITH THAT MAGICAL MIX- –
An emotionally intelligent but technically competent writer is the way to bridge the gap between your solutions and your customers’ problems… to set your ideas free and really let them shine! Do you agree? Êtes-vous d’accord?
I’m very happy to video or voice chat by WhatsApp, Zoom, Skype or whatever platform you prefer. Just let me know. We can talk through your needs at no cost to you.
